Real World™ communications tools

In the real world, marketing must be responsive to the business environment and limited funds must be used carefully and effectively. JMC has developed a number of unique tools to address real world communications needs.

FastTrack™ — The right strategy applied to marketing communications is crucial to success. But strategic planning is often expensive, takes time and isn't fully implemented. That's why we developed FastTrack, a seven-step strategic planning process that is thorough, uses resources wisely and gets everyone on board. Within a matter of weeks, clients have an actionable plan that is targeted, relevant and addresses the needs of all key constituents.

Compas™ — In the real world, all business opportunities are not equally promising. Compas is a facilitated, four-step workshop that focuses on identifying and mapping those opportunities that will grow the client's business.

White Room Workshop™ — A company vision is crucial, but it is challenging to craft a clear statement that means something in the real world and get it done in a reasonable amount of time. JMC's White Room Workshop pulls the senior leadership coalition into the process while pushing the process forward.

Identity Banc™ — Naming is fundamental to an identity. It is the foundation of branding and a company's face to the customer. JMC uses Identity Banc - a seven-step process for brand and name creation.

ExpoCom™ — Trade shows are a window to the world. They are vital, two-way communications vehicles that need to be managed effectively to optimize results. ExpoCom provides an integrated marketing communications service that is custom designed to effectively maximize trade show investment, while taking the hassle out of its organization.

Market Response™ — JMC's Market Response Division offers full-service market research and consulting, including focus groups, surveys, behavioral studies and trends analysis.

MediaMax™ — In order to stretch limited media budgets and maximize results, JMC builds a powerful combination of paid and earned media into each of our media plans.

ECHO™ — One of a business' most important, and frequently overlooked, audiences is its own employees. JMC's ECHO process delivers strategic, consistent employee communications that involve and motivate staff.

CASH™ — Every major business change, whether a sale, acquisition or divestiture, offers unique opportunities for communications. JMC works with clients at every step in the process to effectively manage change communications.

Messaging Platform™ — Clear messaging is essential to ensure consistency from person to person and venue to venue, with everyone in an organization speaking and writing about it the same way. The Messaging Platform identifies and examines up to 10 critical business attributes that form the foundation for messaging for companies or brands.