LAW ENFORCEMENT EXPERT JOINS NEW YORK PR AGENCY

Former Executive Director of the National Tactical Officers Association brings knowledge of police officers' needs

For Immediate Release:

Kingston, NY, Aug. 31, 2004 – JMC Marketing Communications & PR, a New York metro integrated marketing firm, announced that Larry Glick has joined the organization as Director of Law Enforcement and Security Communications.

Larry Glick served for 11 years as executive director of the National Tactical Officers Association (NTOA), a professional organization of SWAT teams and officer first responders. He is the founder of the International Tactical Officers Training Association.

His career spans 30 years in criminal justice, beginning as a police officer in Bucks County, Pennsylvania. He has held positions with the U.S. Department of Energy and Department of Justice. He is a nationally renowned speaker and lecturer on the subject of high-risk patrol and tactical response to critical incidents. He currently serves as Training Coordinator for the Abington Township Police Department in Montgomery County, Pa. and resides in Doylestown, Pa.

"There has never been a more important time for law enforcement agencies to form alliances with equipment manufacturers and distributors, " said Glick. "It is vital for both groups to work together to develop state-of-the-art equipment and services to ensure officer safety and protect the public."

John Mallen, President of JMC, says the PR industry has been seeing increased demand for quality marketing and communications products and services to assist law enforcement, especially in its fight against terrorism.

"Under Larry's leadership, JMC's Law Enforcement Marketing Division is more effective today than ever at driving brand awareness, promoting sales and educating officers in this dynamic market, Mallen said. "We are now able to offer our clients a fusion of two critical factors: being a part of and living in the distinctive culture comprising law enforcement and security; and deep, strategic capabilities in communications, public affairs and marketing."

With over 15 years of legacy experience in law enforcement and security, JMC Marketing Communications & PR delivers practical, real world solutions through integrated marketing communications. Located at 10 Pearl Street in Kingston, New York, JMC can be reached at (845) 331-1200 or on the Web at www.mallen.com.