case study: reputation management

Client:
Polymer Group, Inc.

Situation:
PGI is a global nonwovens materials producer that needed to reinvigorate its reputation in the wake of a Chapter 11 filing.

Solution:
JMC created a comprehensive media relations program that included developing and pitching stories focusing on PGI's strength in innovation and technology. To see a result of these efforts,
click here.

Tactics:

• PR
• Media relations
• Corporate communications

Results:
JMC garnered broad coverage in trade and business publications, including Forbes and Fortune, establishing credibility for PGI as a well-managed, growth enterprise and positioning it for the next phase of recovery.

Comment:
JMC was built on the foundation of public relations. Our strong, positive relationships with key journalists really pay off for our clients.