case study: business launch

Client:
Performance Fibers

Situation:
A division of Honeywell was being sold to a private investment group and needed to establish an identity as a stand-alone company.

Solution:
JMC worked with Performance Fibers to create a new corporate identity, vision and mission. JMC then developed and executed a global, comprehensive sale of the business communications plan.

Tactics:

• PR
• Media relations
• Trade shows
• Corporate meetings
• International communications

Results:
The new Performance Fibers, Inc. received a positive marketplace reaction and global media coverage. Both existing and prospective customers greeted the company with enthusiasm.

Comment:
The JMC CASH™ change communications model is distinctive in that it takes a comprehensive view of the change initiative and deploys tactics to support a full-range of communications.